Imagine, we’ll make it real
MUST FW23/24
Must presents Eterea, the new FW 23/24 collection, in the search for a profound turning point for its identity.
With it, Must wants to go beyond its initial concept of workshop; now perceived as craftsmanship. It is in the awareness of an industrial structure and history that crosses the world of classic furniture, the production capacities of the clothing world and the strong inspiration to the ‘Metaverse’, as infinite possible realities, that we allow ourselves to dream of a new dimension of company.
Meta
as mutation and transformation
Eterea
Beyond the limits of the earth's atmosphere; pure, luminous and free from dogmas intent on curbing creativity.
It is from these words that we take our inspiration and aim to no longer be no longer simply a fabric manufacturer, but a ‘multiverse’ of quality ideas and possibilities, a reality where we find the components to be able to create, dare and succeed in being and realising what we want: a textile Metaera is born. In qualities we explore shapes and contrasts, forcing matter until we combine it with plasma. Initially textural and strong in colour and then make them liquid, digital and multiform.
